Traffic Building

Turn Your Website Into A Traffic Generating Powerhouse

Don’t waste your time trying to get your website a top rank for the most popular search terms in the search engines; if your site is fairly new, this will be next to impossible. Your competition will already have the top search terms dominated and unless you have a massive advertising budget, it’s not worthwhile to attempt to target these terms – at least not at first.

When you’re creating content for your website, focus each page on a different set of lesser searched keywords and keyword phrases. While these keywords won’t bring in massive amounts of traffic on their own, having multiple pages – each with its own keywords – can produce a sizeable amount of traffic.

The power of the long-tail

The long-tail refers to the large numbers of keywords (and keyword phrases) with small numbers of searches on the search engines. While there are only a handful of popular keywords, related to a particular niche, that have the highest number of searches, there are plenty of keywords related to the same niche that are searched for fewer times (the long-tail).

If you target the keywords in the long-tail there is much less competition, so its easy for you to dominate the search engines for these terms. And if you rank well for enough of the long-tail keywords, you can produce the same amounts of traffic that you could see if you were to rank well for the more popular keywords.

When you’re targeting long-tail keywords, don’t try to stuff too many onto one page. Split them up into related categories and create separate pages with content that targets a category containing only two or three keywords at most.

Do not underestimate the power of the long-tail; a large list of less frequently searched keywords can generate just as much traffic as a small list of popular keywords.