Traffic Building

Offline Advertising - How to Use Offline Advertising to Drive Traffic II

I recommend that you look for and find a short and/or very meaningful domain name for the express purpose of offline advertising. You can have the autoresponders resolve to the same place as your other web pages, and you can even redirect the page to your primary squeeze page if you choose. But you want the url they see to be one they can easily remember and is also easy to write down.

I am a big believer in short and sweet advertising. I do not believe that a magazine ad or a newspaper ad is the place to sell – I believe you just get the click to your site.

I like to run with a headline first, then a line of benefits, then a line with a feature (or an offer for a free gift), then my url in the last line. So my magazine ad would look like this (assuming I was in the weight loss niche):

Weight Loss Fast
Lose 1lb per week, no hunger
Free ebook here:
http://www.weightlosssecrets.net

Another offline avenue is direct mail. One of the great things about direct mail is that there are no do-not-call lists or spam laws.

There are two good ways to do this:

1) Use a postcard. Use the same formula as above, although you may want to include a bulleted list of features and benefits instead of one line each, but the idea is the same: the call to action is your squeeze page.

2) Use a one-page sales letter. This one-page sales letter should basically be a ‘sales pitch’ for your free item. Sell them on getting it, then give it to them free…again, they have to go to your squeeze page to actually collect it.