Traffic Building

Offline advertising is advertising you do not-online – hence – offline. Generally, offline advertising includes newspaper advertising, magazine advertising, and even things like billboard or busbench advertising. It also includes direct mail.

It is generally accepted that when you create a lead that comes to you via offline advertising, it is a much more highly qualified lead than an online lead, and it tends to be more responsive.

Think about this. If someone takes the time to write down your web address and look you up online, they are already showing that they have more interest than the average person online who just clicks on your link. Your web site is their destination when they sit down online, not somewhere they happen to get redirected to.

The second thing that is powerful with offline advertising is that people who come to you from the offline world on average do not receive as much email as people who regularly surf. They are not as likely to sign up for multiple opt in email lists and get inundated with email. So if someone comes to you via offline advertising and they opt in to your list, your email may be one of the few they get everyday, giving you a huge advantage over the online generated lead.

So how do you do offline marketing?

First off, let me tell you this. Use the squeeze page approach, just like you should be doing with online advertising.

This means that the url you advertise should go to a squeeze page. This squeeze page should be informative, tell them a little bit about yourself perhaps, and should give a number of benefits and reasons why they should download your free gift.