Traffic Building

Why Website Traffic Is So Important

If you own or run a website, you probably already know that attracting visitors is much more difficult than creating the actual website. This is why most websites struggle to turn a profit and eventually fail. You can have the greatest looking site in the world, but without traffic, is there any point?

So you might ask "how do I get visitors to my website?" There are countless self-proclaimed "gurus" on the Web that would like you to believe there is a secret formula for generating traffic, and that only they have this "secret". For a price, they will share their secret with you and the traffic floodgates will magically open. If only it were this easy ... we'd all be rich!

There are only two important factors that will determine whether your site ranks well at the search engines; Content and Links. Sure, there are numerous other factors that play a role as well, such as keyword density, meta tags, etc. But the two main aspects of Internet marketing that you must focus on and understand better than anything else are page content and external linking.

Content, content, content. You may have heard the phrase "Content is King". That can't be overstated. Most websites lack quality content. They may have flashy graphics and sound, but none of this will impress the search engines or attract visitors. Quality, text-based content is the only thing the SEs (search engines) really care about on your Web pages. Provide plenty of that and you are on the road to success.

Quality, relevant link exchanges are becoming more important every day. The SEs are placing more emphasis on inbound links in their algorithms, and for good reason. Each inbound link pointing to your site is like a "vote" of confidence in the eyes of the search engines. But not all links are created equal. Links from unrelated sites on completely different topics are almost useless and a waste of your time trying to acquire them. The SEs are looking for relevant, related, quality links from websites in the same niche as yours.

If you're struggling to get your site ranked well in the search engines or are looking to start a new website, do some research into SEO, on-page optimization, and off-page optimization. There is plenty of free information available to help you get started in the right direction. There are no secrets or magic tricks when it comes to ranking well in the search engines; just honest, quality content with relevant, related linking.