Traffic Building

If you are running an internet business then you will know that traffic is the lifeblood of your business and without this you will not succeed. Learning the skill of how to generate targeted traffic to your website is really important and could mean the difference between success and failure.

The most important part about generating targeted traffic to your website is that you must be able to track your return on investment. There is no point advertising if your marketing does not produce a good return on investment.

In this article I would like to go through the top 3 ways that you can advertise your business online. There are other ways, but these produce the best quality leads and is the easiest to implement.

1) PPC advertising

Pay per click is really a quick way that you can start generating highly targeted visitors to your website. The visitors are highly targeted and proven to buy. The only disadvantage is that you need to be very careful with your daily limit because if you do not monitor this you can easily spend a lot of money without it generating a profit for you.

2) Ezine advertising

Ezine advertising is one of the best ways that you can generate traffic to your website. The reason for this is that many other high quality newsletters exist where you can take advantage of their readership. If you use a service like the Directory Of Ezines it will really be easy to find highly targeted ezines that you can advertise in.

3) Article marketing

This is my favourite way of advertising online. It is completely free and generates the highest quality lead that you can get. Write articles related to your niche market and submit it to the major directories. Include keywords in the title and you will generate free search engine traffic. Finally, make sure that you include a link to your site in your resource box.