Traffic Building

The One Place You Want to see Traffic Jams

Traffic usually conjures up thoughts of wasted hours, frustration and road rage. However, when traffic is spoken of regarding your website, the more traffic the better. Right? Not necessarily so. Traffic is the number of visitors to your web site. It can still produce frustration, wasted hours and web rage if the visitors are just that - visitors. The key to traffic is getting qualified traffic to your site. What does that mean exactly? Visitors are classified in two ways:

Visitors that just pop in and look but are not truly interested in what you are offering - in marketing this is called unqualified lead.

The second is qualified leads - this is potential customers/clients that are looking for what you are offering

The ideal traffic is all bullet two - people looking to buy what you are selling. Whether that is a product or service. So the real question is how do you generate traffic that is qualified leads to your web site? Well the old fashioned, easy way is to buy a lead mailing list. Lots of money and no guaranteed results. That being said, what are some other proven track record ways to generate traffic to your site?

Resource box/Signature

In everything that your write or produce from emails to generic marketing information needs to have your website address on it. You are your best marketing tool. Every email produced and sent from my desk, personal or otherwise has a signature line that shows my website address. This is sometimes known as viral marketing. Personally, I refer to it as shameless marketing.

Website Marketing

Every website can be a marketing tool or it can be a traffic jam. You want to ensure that your website is easily loaded with more text than fancy images. Web crawlers like Google can not identify those fancy images, but they do recognize key words. I try to ensure that every page of my own website has a "symbolic" key word in the text of the page. This ensures that when the crawlers come to visit as they do, it will be identified.

If your business is selling widgets for kazoo's for example, you want to make sure that every page of your web contains a keyword to do with kazoo's. Another easy and FREE idea is to offer something to your "valued" customers. Perhaps some free music to play on their kazoo.

Find out which groups are on the web for kazoo players and join them. Don't join every group there is, but join the groups that would want your services or products and become active in them. Post answers to questions in the forums. The most important concept here - Join and Post Intelligently.

Free Ads

There are a lot of FREE places to advertise your product and/or services. For example Craig's List. This is a site where you can advertise anything from a product for sale to a service offered. It is totally free. The key here is to be as creative as possible with your headline. Hook people from the very start.

Ezine's

Like this one for example. Write an article that is relative to your product or service and submit it for publication. Not only will it drive traffic to your website, it will also give you name reorganization which is priceless. The key here is to write copy that is useful, concise and user friendly. I have read many articles that go on and on but say absolutely nothing. Don't sell your company in the copy, sell your knowledge. The product and service can be sold through the resource box .

These are just a few of the ideas that can be used to generate web traffic.

A few crucial reminders.
On the internet or in print, your words are your face. Make them count. Don't write a sloppy copy and expect the consumer to think well of your so called professional company. Use key words through out your copy but not every other word. Ensure that the copy makes sense. Don't add key words that are un related.

Search engines or web crawlers like no more than 300 - 400 words per page. Follow the word count game and see your site rise to the top of search engine lists much faster. Remember anything you write or do is for the client not for you. Keep clients focused on the product or service. Link your site only to relevant sites. Don't link to every site possible.