Traffic Building

Promotion of Web Site Traffic I

If you are involved in internet marketing, there is nothing more important to your business than traffic, and how successful you are in the promotion of web site traffic could determine the success of your internet business.

There are major ways in which you can promote traffic to your website, though which are the more important methods is very much a matter of personal preference and experience. However, the following are certainly among the major techniques, and there is no doubt that if you are able to use all of them then any lack of success will be due to shortcomings in your product rather than your marketing techniques. These will provide traffic. It will be up to your website design and product to do the rest, though I will provide you with some tips on the former.

The best traffic is free traffic, and the best free traffic is from the search engines. If you can get your site on the first page of search engine listings then you will get traffic, though how much depends on the search engine. Since the biggest search engine is Google, and many of the others take their own listings from Google, then it is Google that will be referred to. There are two popular ways to get listed on Google for the search terms the Google user is using.

First, you can optimize your web page for that search term, otherwise known as a keyword. The objective in optimization is to persuade Google that your page (Google lists individual pages not complete websites) provides good content to the Google user. You do this by using the keyword in the title of the page and in the content, but not overusing it. You can tell Google that the keyword is the theme of your page by putting it in bold text (means ‘important’ to Google) and in H1 html tags (which means ‘very important’ to Google).

You then use it twice or thrice every 500 words or so. The rest of your text should be related to the keyword, such as using words like puppies, canine and pets if the theme of your web page is dogs. Google wants to see the type of words that people would use naturally when discussing the subject of dogs. No one, apart from the programmers, know how far this goes, and whether slang words such as curs or four legged friends would also be relevant.

However, do what you can in that respect. There are other aspects of SEO that can be of use to you, but that is a whole subject in itself.