Traffic Building

Increase On Line Traffic Using Offline Methods

As website owners, we are always looking to increase on line traffic to our sites and blogs. In general, more website traffic equals more money.

But we shouldn’t limit ourselves to on line methods for generating traffic. Let’s think of some offline techniques that we can use to increase on line traffic.

1. Advertise in the Yellow Pages. Even if your business is totally in cyberspace you can advertise your products and services in the Yellow Pages, which is still used by millions of people.

2. Direct mail advertising can be a highly effective way to build your website’s brand name. Send a letter or a small gift to prospects, making sure your website’s name is placed prominently. If you give them a calendar they’ll be looking at your name all year. If you give them a coffee mug they’ll see it first thing every morning. Be creative.

3. Bumper stickers are an inexpensive way to promote your site. The guy sitting behind you in traffic may be looking for exactly what your website offers.

4. The Super Bowl may be out of your price range, but you can advertise on many local radio and television stations for as little as a couple hundred dollars. Choose your time slot carefully and you can see a highly targeted increase in web traffic.

5. Have a contest. The prize can be a sample of your product or a free service call, depending on your type of business. People love contests. Plus, you’ll quickly build a mailing list of prospects to follow up on.

6. Wear your domain proudly. Print it on t-shirts and baseball caps and wear them. Wherever you go you’ll be a walking advertisement for your site. Give them away to friends and family so they can help you increase on line traffic too.