Traffic Building

Generating Free Traffic

Writing articles is one of the easiest and most effective ways of generating free traffic to your website and getting free advertising, but it's not just a question of creating any article - you have to create quality articles.

You have to make sure that you design your article in a way that will impress the reader with both the article, and more importantly, with you, the author.

So, how are you going to design a "Quality Article"?

You have to make sure that you grab your readers' attention, so make sure that you create a compelling headline.

Make sure that the headline is targeted for the type of reader you want to attract. That might seem like common-sense, but it has been proven that you only have a few seconds to grab your prospects attention, so you have to make sure that the headline SPEAKS TO THEM.

Make sure that the headline tells the reader what is in it for them - that's really the burning question in everyone's mind whenever they are reading ANYTHING online - "What's in it for me?"

There is a secret to making your article interesting, and this is to make sure that you give away enough basic information to help solve one piece of the reader's problem, but to keep back some information and leave at least one piece of their problem unsolved.

This makes sure that they want more information on the topic you have been discussing, and as you have already provided a partial solution to their problem, they will look to you as an expert in the field, and come to you for more information.

Tests have shown that the human mind needs "closure".

Think of a waiter at a restaurant.

It has been shown that, while the waiter is dealing with their table, they can remember every individual item of the order. BUT, within minutes of having delivered the completed order to the table, they can no longer remember any details of the order - the human mind has discarded the order data, because the order is complete.

Build this technique into your articles. Make them informative, but leave the reader asking for more.

This gives you an opportunity to offer them even more information via your resource box on your article.

Once they have followed the link in your resource box, make sure that you capture their name and email address, so that you can continue marketing to them once they have completed their initial visit to your site.

Follow up by email with additional information that they will find interesting, and you will be able to create a bond of trust with them, that will allow you to build a long-term relationship.

Although you want to leave the reader wanting more information, you have to balance this against giving too little information.

If you don't give any useful information within your article, the reader is not going to be enticed into visiting your site.

So make sure that your article contains a certain amount of good quality content that you leave a favourable impression on the reader, and make them believe you are a useful source of information about their problem - AND, even more importantly, that you have THE SOLUTION that they are looking for.

Once you have completed your article, submit it to several article directories, and start building up your credibility as an author.