Traffic Building

Traffic Building Myths Part 3 - Still More Myths

Traffic building is one of the most important things you can do online, and because of that, there is a lot of erroneous information floating around online about traffic building.

So what are some more of the myths about traffic building that are floating around online?

The more article directories you submit to, the more traffic you will get. That may be true in the long run, but before you do it, research it good – don’t just take some gurus’ word for it. Do what works in the short term and build on that. If you cannot see measurable results today, it is unlikely you will see measurable results in 3 months. There are some exceptions – so don’t take this as concrete – but be sure and think about it before you spend a lot of time on it. I am a big proponent of article marketing – but test everything you do. Just because some sales pitch trying to sell you a submitter that submits to 500 or 1000 directories says, it is the best thing going, think again. Do you see the price tag on that submitter? What if all you needed was a stable of 5-10 or even less, article directories – and what if the best way to submit was by hand?

Get to number one in the search engines and you will get tons of traffic. I have several web pages that made it to number one and I got some traffic. I get far more article marketing. The problem with search engine optimization is that I can easily teach you to get to number one in a long-tailed niche market that has very little traffic, but getting to number one in a short tailed market with lots of traffic is much harder. Sure, you can do it, but when the PPC monsters change your ranking from #1 to #3000 overnight with one small scripting change, you are starting over. I do not believe you should chase the mythical natural search engine market. Do things right, and if you get close, push to get to the front page – but other than that, I think your time is a waste. Sure, if you are number one for a big volume term, you will get traffic – but generally those terms are seeker terms, not buyer terms, anyway. You are far better off with more targeted traffic.

So how do I get targeted traffic to my web site?

One of my favorite ways is just like this – article marketing – in fact, the bulk of my traffic is from a source just like this.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘